Buying Back into CELH

I sold CELH due to a double top formation and the thought that parabolic runs eventually correct. Now, the stock is down over 60%, and the valuation is much more reasonable.

The reason for the CELH drop is, in my estimation, due to two factors.

    1. Inventory problems at PEP. PEP had too much CELH on the shelves, so they are ordering fewer     CELH products. PEP buys CELH products directly from CELH, so when CELH products are  overstocked, PEP buys less from CELH, which means less revenue for CELH.

    2. Overall slowdown in the energy drink sector.

Combine these two, and you can see why the stock sold off. Sentiment toward CELH as an investment could remain negative for a while (until the inventory situation improves, one would hope).

I am adding 15 shares of CELH at $33.07 for a total of $495.15.


Marlin Sandlin owns shares of Celcius Holdings Inc. (CELH).

This website is created and authored by Marlin Sandlin and is published and provided for informational and entertainment purposes only and merely cites my own personal opinions.  I am not a financial advisor, and this website is not intended to constitute investment advice or provide specific advice or recommendations for any individual or on any specific security or investment product.  Any action you take upon the information you find on this website is strictly at your own risk.  This website may share links to articles and information which is interesting to me, but it is in no way an endorsement by me or by anyone associated with me.  The views reflected in the commentary are subject to change at any time without notice.   I may or may not hold investments in the companies or securities discussed on this website.This website is created and authored by Marlin Sandlin and is published and provided for informational and entertainment purposes only and merely cites my own personal opinions.  I am not a financial advisor, and this website is not intended to constitute investment advice or provide specific advice or recommendations for any individual or on any specific security or investment product.  Any action you take upon the information you find on this website is strictly at your own risk.  This website may share links to articles and information which is interesting to me, but it is in no way an endorsement by me or by anyone associated with me.  The views reflected in the commentary are subject to change at any time without notice.   I may or may not hold investments in the companies or securities discussed on this website.

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