Buying Back into CELH
I sold CELH due to a double top formation and the thought that parabolic runs eventually correct. Now, the stock is down over 60%, and the valuation is much more reasonable. The reason for the CELH drop is, in my estimation, due to two factors. 1. Inventory problems at PEP. PEP had too much CELH on the shelves, so they are ordering fewer CELH products. PEP buys CELH products directly from CELH, so when CELH products are overstocked, PEP buys less from CELH, which means less revenue for CELH. 2. Overall slowdown in the energy drink sector. Combine these two, and you can see why the stock sold off. Sentiment toward CELH as an investment could remain negative for a while (until the inventory situation improves, one would hope). I am adding 15 shares of CELH at $33.07 for a total of $495.15. Marlin Sandlin owns shares of Celcius Holdings Inc. (CELH). This website is created and authored by Marlin Sandlin and is published and provided for...